Edmonton’s Core Is Ready for Its Next Chapter
We're here to help shape it—with community, creativity, and care.
RENEW YEG through the Quarters: Downtown’s Renewal Starts Here
Edmonton’s East Downtown reimagined —
a bold blueprint powered by culture, creativity, and community.
After years of fragmented development and stalled momentum, conditions in East Downtown are finally aligning.
This isn’t about chasing trends or speculating on the future. It’s about building what’s possible now: vibrant, welcoming spaces rooted in culture, accessibility, and local leadership.
Our four at root is on supporting and nurturing meaningful urban transformation: quietly, collaboratively, boldly; and from the ground up.
We work with artists, entrepreneurs, and civic partners to reimagine underused spaces and deliver lasting, inclusive impact in Edmonton’s evolving core.
What We're Focused On:
Supporting creative infrastructure
Collaborating with community leaders
Advocating for equitable development
Building space for culture to thrive
Why It Matters:
A vibrant downtown isn’t built on policy alone.
It takes real people, real spaces, and real investment in the city’s cultural soul.
We're not here for optics. We're here for outcomes.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!